By sharing insights and strategies with peers, WeTransfer is not only advocating for change but actively driving it, nudging the entire digital sector towards a more sustainable future.Ĭlearly, WeTransfer has well and truly earned the environmental impact aspect of their B Corp status. In addition, WeTransfer is heavily involved in groups like Leaders for Climate Action and AdNet Zero, reflecting its commitment to external advocacy. Within the document, WeTransfer disclosed the carbon emissions of the ads they display and the methodology used to calculate them, offering transparency and guidance for advertisers on their platform and modelling a path forward for other platforms. The brand also produced a whitepaper detailing the environmental impact of digital advertising, providing a framework for brands to measure and reduce their advertising-related carbon emissions. This partnership is a powerful example of how tech companies can upscale operations while simultaneously downscaling carbon emissions. Mastering WeTransfer: ultimate guide to efficient file sharing The result was a 78% cut to the business’s server emissions. Once they had that baseline information, they were able to work with Amazon Web Services (AWS) to switch to more efficient processors and optimise their server use without sacrificing the experience of WeTransfer’s users. To achieve that, the team first needed to understand where they were consuming energy, and with the help of the Climate Neutral Group and Sustainalize, they discovered that data servers were responsible for over 80% of their energy consumption and 92% of the brand’s carbon footprint. In 2020, WeTransfer pledged to become carbon-neutral by the end of the year and to reduce its carbon emissions by 30% by 2025. The company’s journey towards environmental consciousness is not just a side project reducing its carbon footprint is at the core of its operations, setting a precedent in the tech industry. In the digital world, where the environmental impact of the tools we use is often invisible, WeTransfer’s actions speak volumes about its dedication to sustainability. Green Steps in the digital realm: WeTransfer’s environmental initiatives building sustainable tech In fact, in its last Responsible Business Review (2022 review published in April 2023), WeTransfer published five ways the business has modelled positive change that other businesses can implement too. And since then, the brand has continued to role model responsible business practices. In 2020, WeTransfer joined the illustrious community of, at the time, 3,235 B Corp companies that use business to bring about positive change in our world. B Corps are respected world-wide for their commitment to positive social and environmental impact, thanks to B Lab’s rigorous and holistic assessment framework. As B Lab states, “Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy”. When judging how ethical and sustainable a business is, the pinnacle of achievement is B Lab’s B Corporation certification. READ MORE: Explore Ocean Wonders on Earth Day with WeTransfer The B Corp badge of honour As a certified B Corporation™, WeTransfer’s team are not only redefining the efficiency and functionality of digital file transfers, but also ensuring every byte transferred contributes positively towards a greener, more sustainable digital future. For example, WeTransfer, a leader in this realm, exemplifies how technological innovation can be harmoniously balanced with environmental stewardship. Thankfully, digital pioneers are revolutionising this industry by embedding sustainability into the very core of file-sharing services. From the energy-intensive data centres that power file-storage and file-sharing services to the carbon footprint of maintaining vast digital infrastructures, there are significant hidden environmental costs associated with cloud-based data storage and transfer. However, there are many areas, such as file sharing, where digital sustainability remains challenging. Nowadays we better understand the benefits and costs of the technology we use and, happily, the number of eco-friendly digital services is increasing all the time. Once upon a time, being environmentally friendly in the digital age meant not printing emails.
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